Need Hierarchy Theory:
Maslow's
hierarchy of needs is a theory in Psychology.
The Theory was proposed by Abraham
Maslow in his 1943 paper "A Theory of Human
Motivation" in Psychological Review.
Maslow opined that human beings have a hierarchy of needs where
he stated that all humans before moving on to satisfy higher order needs at
first satisfy their lower order needs like basic needs. Maslow
represented this theory as a hierarchical triangle. This shows how basic needs
must be met before one can “climb” the hierarchy, to address more complex
needs.
According
to Maslow, individuals are motivated by unsatisfied needs, i.e, needs not yet
satisfied. Once a basic need is significantly satisfied, it drives and forces
the next need to emerge. Thus according to Maslow, Satisfied need
can no longer be a motivator for human being and thus only the needs not yet
satisfied, i.e., unsatisfied need can be a motivator.